XGIMI MoGo 4 portable projector held outdoors

XGIMI Training Academy

New to XGIMI? Start with the basics.

Learn what a projector does, how XGIMI models differ, and which questions help you choose the right one for a customer. No previous projector knowledge needed.

Start Training Explore Retail

Training Path

Four steps to a confident customer conversation

Understand Projection

Learn what brightness, resolution, and projection distance mean in a real room.

Know the Range

Compare the main product types and find the features that matter for each customer.

Recommend Simply

Ask where and how the customer will use it, then explain why a model fits.

Show and Explain

Practice a five-minute demonstration and clear answers to common questions.

Meet XGIMI

What is XGIMI?

XGIMI makes smart projectors for watching films, streaming shows, and sharing a large picture at home or on the go. Start here to learn how to introduce the brand to someone who has never heard of it.

The brand in a few words

Founded in 2013, XGIMI focuses on all-in-one smart projectors that combine projection, built-in sound, apps, and setup features. Its brand promise is “Light Up Every Family Moment.”

Think of a film in the living room, a match with friends, or a movie outdoors after sunset. The right model depends on the space, available light, and power supply.

2013

XGIMI was founded with a focus on all-in-one smart projectors.

7M+

Global cumulative shipments exceeded 7 million units in 2024.

1,219

Total patents across invention, design, utility model, software, and international filings.

156

Global awards recognizing product design, innovation, and user experience.

Projection in everyday life XGIMI brings projection, sound, and smart features together to make watching on a large screen easier.

XGIMI Chengdu headquarters building — **Global Presence** Headquartered in Chengdu, Sichuan, XGIMI operates regional offices in Seattle, Japan, and Shenzhen, supporting our global business and local market operations.

XGIMI Yibin manufacturing base aerial view — **Where the products are made** XGIMI has factories in Yibin, China, and Vietnam to support its product manufacturing.

A simple way to introduce XGIMI

“XGIMI makes smart projectors with built-in speakers and apps. They let you watch on a large screen without a dedicated cinema room. Let’s look at where you would use one and which features you need.”

Projection Basics

What do projector specifications mean for the customer?

Start with the room. Use these explanations to connect each specification to something a customer can see or use, such as picture detail, room brightness, or where the projector will sit.

Learn the terms

Business Glossary

New to XGIMI or to the industry? Look up the words and abbreviations you will hear when discussing products, store displays, orders, and deliveries.

Abbreviations and their English full forms stay in English. The explanations are in your selected language.

ISA · Automatic picture setup

How does the projector help with setup?

ISA means Intelligent Screen Adaptation. These features help with focus, obstacles, screen alignment, wall color, or people approaching the light path. Availability varies by model; check before you demonstrate.

Customer Scenarios

Ask where and how they want to watch

Outdoor movie night with a portable projector

Backyard movie night

Check the viewing time, power source, and sound needs. Outdoor viewing is best planned after sunset; portable does not always mean battery-powered.

Try saying: “Let’s check the space and power supply for a 100-inch picture outdoors.”

XGIMI home projector in a living room setting

A bigger picture in the living room

Ask when they watch and how much light enters the room. Then compare brightness, 4K detail, available apps, and features such as Dolby Vision on supported models.

Try saying: “We can find a model that suits your room and the way you watch.”

Ultra short throw laser projector placed near a wall

A large picture from close to the wall

For limited space or a room without a ceiling mount, consider an ultra-short-throw projector. Check the cabinet depth and screen placement before recommending it.

Try saying: “This type sits close to the wall on a suitable cabinet.”

Explore the Range

Find out which models suit which needs

Choose a category to see each model, its main specifications, and the situations it suits. Use the customer examples to practice explaining the differences.

Customer Conversation

Four questions and actions for a useful conversation

Ask

Where do you imagine using it?

Find out whether it is for a bedroom, garden, main living space, gaming, a rented home, or a work event.

Clarify

How bright is that space?

Ask when they watch and whether curtains can be closed. More room light usually calls for more projector brightness.

Match

This model fits because...

Explain one useful benefit, then support it with one or two relevant specifications.

Demo

Show the setup process

Demonstrate automatic focus and picture correction where supported. Open an app and play sound so the customer can judge ease of use.

Quick Compare

A quick reference while helping customers

Model	Suitable for	Brightness	Resolution	What to explain

In-Store Demonstration

Help the customer picture using it at home

Keep the demonstration short and focus on their needs. Show the setup, a familiar app, and a short video with sound, then ask what they would like to try.

Five-minute demo script

Set the scene: Let’s imagine this is your bedroom wall or patio screen.
Show setup: move the projector slightly and demonstrate automatic focus or picture correction on models that support it.
Open apps: show Google TV, Netflix, YouTube, or Prime Video access where supported.
Play sound: use a short trailer or sports clip and let the customer hear the built-in speakers.
Check the fit: link what you showed to the customer's needs and invite questions.

Questions customers often ask

Dealer Materials

Find the files you need for training and displays

The shared Drive folder contains specifications, product images by year, logos, store display materials, videos, product presentations, display-model specifications, and brand guidelines.

For training

Use the specifications, product presentations, and brand guidelines to prepare accurate explanations.

For the shelf

Use product and brand logos, display materials, and display-model specifications to plan the display.

For launch moments

Find demonstration videos and product images in the video library and annual product folders.

Prepare Your Store

Make each display easy to understand

Use this section to choose display materials, plan the space, and prepare product models for customers to handle.

Display materials · POSM

Find display graphics, stand designs, dimensions, and proposal files for your store.

Explore

Dummy

See each display model from different angles and check its carton sizes and weights.

Explore

Back to Retail

Retail / Dummy

Meet the display units

A dummy is a display model with the same appearance as the real projector, but a different weight. Browse the views to plan your display, then use the dummy weights and carton sizes below to prepare for handling and shipping.

Same appearance

Use these views to plan how each model will look on display.

Different weight

Use these net weights for the display models. The real projectors have different weights.

Find a dummy unit

9 of 9 display units

Weights in kg · dimensions in mm · volume in m³

Dimensions are listed in the order provided in the packing data.

Back to Retail

Retail / POSM

Display materials · POSM

POSM means point-of-sale materials: the signs, graphics, and displays that help shoppers identify a model and understand its main benefits.

How to Request Store Display Materials

Need signs, graphics, or display stands? These are called point-of-sale materials (POSM). Follow the steps below to request them, agree the design and budget, and arrange production and delivery.

01 Submit the request Get Sales confirmation first
Regional Sales or the distributor account owner submits each request to the Retail team and confirms it with them.
Retail normally accepts requests only after Sales has validated them.
02 Share the project details Explain what the store needs
Before work starts, provide:
- The models to display (SKUs) and the main model to highlight (Hero SKU)
- The retail chain or key account (KA), and the sales channel
- The planned number of stores and the store list
- Store dimensions, display restrictions, brand standards, and any display guidelines from the retail chain
- Local competitors’ main messages, relevant local preferences or customs, and the product benefits to highlight
- The target installation period and the store’s access or installation procedures
Retail uses these details to develop the design, estimate costs, and plan production.
03 Design and approval Design, quote, and approve
- Where possible, start with an existing display plan or a design already used successfully in another overseas market.
- Retail writes the design requirements (Design Brief) and assigns the design work to suit the project.
- Standard design lead time: 7 business days.
- Once ready, Sales or the distributor sends the design to the retail chain’s merchandising team (KA Merchandising) for review and approval.
- During design, Retail requests quotes from multiple suppliers in China and the local market and evaluates production costs.
04 Quotation and cost approval Confirm who pays for each part
POSM costs normally come from the project or region’s marketing development fund (MDF) budget.
After quotation, Sales must confirm:
- Whether to start production
- The production budget and who will pay the production costs
- The shipping method and who will pay for shipping
- Who will pay for installation, storage, and other third-party services
Production starts only after the costs, budget owner, and MDF approval are confirmed.
05 Production and delivery Sample, produce, and deliver
- Prototype / sampleApproximately 20 calendar days
- Mass productionApproximately 30-35 calendar days
If the same design has already been sampled and installed in stores, the sample stage may be shortened or skipped where appropriate. This can save approximately 20 days.